Goalkeeper
sports
social
web
engagement
Application allowed participants — in collaboration with the United Nations — to raise funds for African schools.
GoalKeeper was built for Procter & Gamble to help engage and retain the core 18-24 year-old audience of their popular Being Girl site. Users could track their goals, post journal entries, and invite friends and family to become supporters.
GoalKeeper featured a progress tracking Flash widget for embedding in Facebook or MySpace pages, RSS feeds for journals, and an animated scrapbook that could be e-mailed to supporters by way of thanks when the goal was achieved.
The system was built based on the Palchemy custom social networking framework.
Also appears in:
Projects
sports
social
web
engagement
